Run everything in one place
Stop juggling spreadsheets and half a dozen tools. We bring sales, stock, invoicing and bookings into one system that fits how you work, whether that is your current ERP, a new setup, or something custom.
For ambitious companies that want to grow
We connect your systems and automate the rest.
Software, integration and AI that take the manual work off your team, so you can scale. Your hands-on technical partner, from first idea to live system.
01 / What we do
Software, integration and AI, built around your business.
From first idea to a system that runs itself. You don't need to be technical. That's our job.
Connect your systems
Your shop, ERP, accounting and suppliers, finally talking to each other automatically. No more copying the same data into three places by hand.
Automate the busywork with AI
Think an AI assistant that drafts and screens your inbox, or orders and documents processed on their own. The latest AI does the repetitive work, so your team spends its time on what actually matters.
And everything around it: dashboards, email assistants, SFTP and CSV integrations, web shops, custom tools in Python, plus servers and hosting set up and kept running for you.
02 / Selected work
Real systems, in production.
Client work is anonymised, the results are real.
ERP & systems
The ERP you have, or a new one
Years of experience connecting and customising ERP and business systems so they fit how you actually work. Starting fresh? We can set up Odoo for you too.
ERP integrationCustomOdoo
Automated purchasing
Purchase orders that create themselves
Supplier orders generated, checked and sent automatically, pulled straight from your ERP and external data sources. Rejected items caught and reported, nothing dropped. Increasingly AI-driven, and running every day for years.
PythonAPI integrationAI agents
Data pipelines
Automated data pipelines & reporting
Numbers pulled from every system, cleaned and turned into daily reports and dashboards, no more manual exports or copy-paste. The whole business, visible at a glance.
PythonSQLDashboards
Dynamic pricing
Prices that update themselves
Automatic, dynamic price calculation: prices and margins that adjust on their own from your own rules and live data pulled in from other systems, so they stay right and always current.
PythonDynamic pricingIntegration
Integration
Systems that finally work as one
Shop, ERP, accounting and suppliers connected so information flows automatically between them, secure, reliable, and running in the cloud. Your tools stop fighting each other.
REST & SOAPWebhooksCloud
Operations
Live operations dashboards
Real-time dashboards that tell the team what to do next: which orders to fulfil first, what is stuck, what is running low. The whole operation at a glance, no spreadsheets.
Real-timePythonCharts
Reporting
Supplier reporting, automated
Reports and data exports for suppliers generated and delivered on schedule, by email or file transfer, with no manual prep. Set up once, then it runs itself.
ScheduledEmailExports
Internal tools
Decision cockpits for your team
Custom internal apps that put the right numbers in front of the people making the call, and log every decision so you can learn from it later.
Web appsAudit logPython
03 / The studio
A focused studio with the reliability of a team. Founded and run hands-on by Alan Hugo. In tech since 2019, building the systems companies now rely on every day.
Alan Hugo · Founder, Studio Hugo d.o.o.
Based in Zagreb, Croatia
Who we work with
Ambitious, growing companies that like a challenge and want to stay ahead. With Studio Hugo you get a long-term partner for the work that actually moves the business, more leverage, less manual grind. Experience across e-commerce, B2B / B2C wholesale, pharma and tourism, and always glad to take on a new industry.
E-commerceB2B / B2C wholesalePharmaTourism
01
We see the whole picture
Software, integration, infrastructure, we understand how they fit together and own the result, not just one slice of it.
02
Reliable by design
Built to keep running when no one is watching, with the safeguards that matter for systems your business depends on.
03
Hands-on, end-to-end
From the first call to a live system. You get one partner who carries the problem through, not a hand-off chain.
04
Always on the latest tech
AI-assisted, modern stack, pointed at removing manual work, measured in hours saved, not buzzwords.
04 / Under the hood
The tech, if you care.
If you're technical, here's what we build with. If you're not, you don't have to think about it. It just works.
PythonFastAPIPandasAI agentsAnthropic APIREST & SOAPWebhooksPostgreSQLMSSQLNode.jsDockerLinuxNginxCloudflareHetznerGitOdoo
05 / Book a call
Let's map your bottleneck.
A short, no-obligation call. Tell me what's slow, manual or disconnected. I'll outline how I'd fix it.
Booking widget not loading? Open the booking page.
06 / Contact
Need a technical partner?
Tell us what's slow, manual or disconnected. We'll tell you how we'd fix it.
or email alan@hugo.studio